A Kronenbourg 1664 Affair – 150
Feet Up in the Sky
The No. 1 Premium French Beer
Celebrates Growth in the Pearl of the Orient by Hosting Dinner in the Sky
Kronenbourg 1664 raises the bar
higher and higher all the way to 150 feet above ground when hosting a
spectacular Dinner in the Sky as part of its “Taste the French Way of Life”
(TTFWOL) campaign.
This year, the French premium
brew is once again the official beer sponsor of the month long Dinner in the
Sky, moving from KL Tower to Penang’s ThirtyTwo at The Mansion. All strapped on
safety belts and hoisted at a height of 150 feet overlooking the spectacular
view of the sea, sunset as well as Penang’s skyline, Kronenbourg 1664 treated
its customers and members of the media to a relaxing dining experience at the
Pearl of the Orient.
Kronenbourg 1664, part of
Carlsberg Malaysia’s dynamic brand portfolio featured its two variants,
Kronenbourg 1664 Lager and Kronenbourg 1664 Blanc, both specially brewed with
aromatic Strisselspalt hops, the caviar of hops at the spectacular Dinner in
the Sky.
The main characteristics of
Kronenbourg 1664 lager are its citrus and floral flavours that complement
seafood. The Kronenbourg 1664 Blanc, a wheat beer variant is presented in a
stylist blue bottle. Its cloudy liquid with a fruity and refreshing taste pairs
perfectly with red meats and poultry. With its spectacular taste profiles,
these premium beers made great companions as guests indulged in light
conversations while taking on the gastronomic journey with exquisite food
served from a collaboration by Chef Mathijs Nanne and Chef Eric Heijkoop.
“The best-selling French premium
beer has enjoyed strong growth in sales and popularity especially in the
Northern Region. Our partnership with Dinner in the Sky is the perfect avenue
for us to celebrate our great achievement together with our supporters.
In line with the Kronenbourg 1664
“Taste the French Way of Life” campaign, the brand continues to encourage
urbanites to sit back, relax and take time to savour what matters in life. What
better way to experience work-life balance than to disconnect with the world
150 feet above?” said Dylan Choong, Premium Brands Marketing Manager of
Carlsberg Malaysia.
“The atmosphere on deck is lively
and fun, with amazing photo taking opportunities and party tunes adding to the
relaxed vibe. You're bound to make new friends with your tablemates over the
fact that everyone's suspended from a crane.
"We are proud to give
Kronenbourg 1664 fans the chance to be a part of this journey. We’re sure the
night created an everlasting impression for everyone, thus a much needed boost
for the remaining week ahead,” he added.
Dinner In The Sky Malaysia
Brought to you by 2Spicy
Entertainment and endorsed by Malaysia Major Events (MME), Dinner In The Sky
Malaysia is the first of its kind in South East Asia. Already a well known
brand of entertainment, this Belgian based novelty service has done over 5,000
dinner events in 40 cities around the world so far.
Started in May 2006 in Brussels,
Belgium, this unique dinner experience uses a crane to hoist diners, table and
waiting staff 150 feet off into the air giving them an amazing bird’s eye view
whilst enjoying exquisite culinary feast.
This has been approved by TÜV
SÜD, the German organisation that validates the safety of products of all kinds
to protect humans and the environment against hazards. Dinner In The Sky
Malaysia has also been approved by DOSH (Department of Occupational Safety
& Health Malaysia).
DITS @ ThirtyTwo at The Mansion
No.32, Jalan Ahmad Shah,, Penang, 10050 George Town, Penang, Malaysia
TEL: +603-2282 6413
